Legal
Cookie PolicyAnd you thought they were just for Neo
Last updated: September 15, 2026
This Cookie Policy explains how Never Needs Winding uses cookies and similar technologies on Never Needs Winding at https://www.neverneedswinding.com (the "Website"). It should be read with our Privacy Policy.
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. Similar technologies, such as browser storage, pixels, and scripts, may perform related functions. Some are set by the Website itself (first-party); others may be set by external services (third-party).
2. How We Use Them
We use the following categories:
- Necessary: keep the Website working and secure, keep site administrators signed in, and remember your cookie choice. These cannot be switched off.
- Statistics: help us understand how the Website is used, through Matomo. These are only set after you accept them.
- Marketing: We do not use marketing cookies on site - but for sites we build for our clients, we do!
3. Analytics
We use Matomo to measure Website visits and performance. It may process information such as pages viewed, visit duration, referral source, device and browser details, and a shortened IP address.
Matomo is configured as follows: a Matomo Cloud account hosted in the European Union.
Matomo cookie use: cookie-based analytics with IP addresses shortened, switched on only after you accept analytics cookies.
4. Our Cookie Notice
When you first visit, a notice asks whether you accept optional cookies. Optional cookies stay off until you accept them, and you can change your mind at any time using the "Cookie settings" link in the website footer.
5. Cookies and Similar Technologies We Use
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| wordpress_logged_in_*, wordpress_sec_* | This Website | Keeps site administrators and editors signed in. Only set if you log in. | Session, or 14 days if "Remember me" is ticked | Necessary |
| wordpress_test_cookie | This Website | Checks that your browser accepts cookies when you log in. | Session | Necessary |
| wp-settings-* | This Website | Remembers screen preferences for people who log in. | 1 year | Necessary |
| zvki_consent | This Website | Remembers whether you accepted or declined optional cookies. | 1 year | Necessary |
| _GRECAPTCHA | Google (reCAPTCHA) | Protects the Website from spam and abuse. | 6 months | Necessary |
| _pk_id.* | This Website (Matomo) | Recognises returning visitors for statistics. Only after you accept. | 13 months | Statistics |
| _pk_ses.* | This Website (Matomo) | Groups page views into a single visit. Only after you accept. | 30 minutes | Statistics |
| mtm_cookie_consent | This Website (Matomo) | Records that you accepted analytics cookies. | 1 year | Necessary |
Because Website tools change over time, we review this list whenever we add or change services.
6. Managing Your Choices
You can accept or decline optional cookies in our cookie notice, and change or withdraw your choice later using the "Cookie settings" link in the website footer.
You may also block or delete cookies through your browser settings. Blocking necessary cookies may prevent parts of the Website from working correctly.
7. Legal Basis
Where required, we use optional cookies and similar technologies based on your consent. Necessary technologies are used where needed to operate, secure, or provide the Website and remember your privacy choices, subject to applicable law.
8. Retention
Cookie lifetimes are shown in the table above. Cookie choices are remembered for 12 months. Analytics data is retained for 13 months.
9. Updates
We may update this policy when our practices, services, or legal obligations change. The revised policy will be posted here with a new "Last updated" date.
10. Contact
For questions about cookies or privacy, contact:
Never Needs Winding
7012 Grean Oak Drive McLean Va 22101
www@neverneedswinding.com